Getting the best ROI for your copywriting.
Your copywriting is one of the most important parts of your business branding- that’s why it must be MASTERED. Gone are the days where you should be “guessing” how your copy is performing. THis includes all your copy efforts: email, website, company flyers, landing pages, and everything else you have to brand your business.
1.) Open Rate- Click Through Rate
Email marketing is depending upon your clients opening up their emails and clicking the links inside, particularly your CTA. People’s inboxes are flooded and a poor subject line can throw your client off. How do you know if your emails are interesting enough to open and have value? Measure your open rate and click through rate.
- (# of emails opened / # of emails sent) * 100 = Open Rate
- (# of clicks / # of emails sent) * 100 = CTR
These formulas are great for telling you whether your clients want to open your emails, and if they are determined to be of value.
Always remember, email marketing has the highest ROI (Return on Investment) potential so it is important to perfect your email blast campaigns.
Your subject line alone is the main factor in determining if someone will be interested in your email or not.
Check here on how to write subject lines your client will like.
Cost Per Acquisition (CPA)
How much does it cost to acquire new customers?
Your Cost Per Acquisition (CPA) is determined by dividing your total ad spend on a promotion by the number of new customers you acquired through that promotion.
If you spend $3000 on promotional materials and earn 100 new customers, your CPA $30. So, as long as you can make at least $30 back on promotional revenue, you have broken even.
A higher conversion rate will reduce your CPA if you are to acquire more clients with your ad spend: if you get fewer customers, your CPA will be higher. Extensive consumer research is vital in targeting efforts.
For example, your demographic targeting when setting up a campaign will set the foundation in determining who will fit into your buyer persona profile. Digital marketing relies on data, and this data can be used to target an array of target audiences: single/ married, age, location, interests, hobies, even political affiliations.
Let the data do the work for you.
3. Conversion Rate
What percentage of people who viewed your offer purchase?
Conversion rate is calculated by the number of purchases by the total number of people who viewed your offer in a campaign outreach.
Then you multiply that number by 100. This is an important step, so don’t forget 🙂
Lets say a Google Ads campaign reaches 5,000 people. Out of 5,000 people seeing your ad, 1000 people purchase your offer. Let’s do the math.
1000 (purchased) / 5,000 (viewers) = 0.2.
0.2 X 100 = 20%.
Think of copywriting as a cog in a big marketing wheel.
Copywriting is a vital part and must be measured with KPIs (Key Performance Indicators), but don’t beat yourself up- there are many factors that go into conversions.
There is SEO (search engine optimization), website design, down to the CTA of the campaign.
However, these copywriting KPIs are good to go by.
How are you measuring your copy now?