Increase Conversions And Build Your Email List
Your landing page is one of the first steps in the buyer’s process and should be optimized for maximum conversion rate potential.
A landing page is just that- a place where someone lands.
But there’s much more to it than that- your landing page tells your visitors what to do next- whether that’s to fill out a form, sign up for more information, or purchase a product.
It’s a pivotal point in the buyer’s journey because you have their attention, and you must convince them to take action.
Here are some things to keep in mind when writing a landing page…
Now, the biggest thing with writing landing pages is the experience and the time put into making your offer stand out.
Nothing beats lived experience and personal/ professional growth from trials and error, but here are tips to getting your landing page to that level.
1. A Magnetic Offer
WIFM (What’s in it for me?) on your landing page
Your visitors have clicked an ad and have landed on your landing page.
So what’s next?
Now it’s time to capture your customer’s information.
But why should they give you their personal info or their time?
This is where you have to have an enticing offer.
Now this can be a number of things, but here are the most common.
- Digital Report
- And many more
These provide solid information in exchange for your clients contact information.
Afterall, good marketing provides value and you’re giving your leads a “gift” in exchange for their contact information.
Don’t be too quick to sell- building a solid, trustworthy relationship with your leads will make you stand out as a marketer and add to your credibility.
So your offer must pull your clients in and get them on your email list.
2. Simple Design
Less is more in landing page design.
I get it.
As a professional, you feel compelled to put every ounce of your energy into the creation and design of your landing page.
Along with all the words you use for your copy.
But with landing pages, less is more.
The layout of your landing page should be catchy and easy to navigate.
That means you don’t want too many links pointing to other pages- your client will get overwhelmed, click off the page, and potentially not return.
Your landing page should be intuitive and easy to follow.
Afterall, your landing page is designed to provide an offer while collecting your client’s contact information.
For example, the top of your landing page will have a “hero section” which greets you.
Then you can have an FAQ section, about section, and key takeaways for your lead magnet.
What you don’t want to do is go on for too long or have the page complicated; it defeats the purpose and doesn’t add to your credibility.
Check out an analysis of some of the best landing pages as an example.
3. Short and to the Point
Make your copy easy to read
The biggest mistakes people make when drawing people in to their offers are overcomplicating things.
They use too many words to describe their offer.
This is too salesy and actually pushes people away from your offer because people don’t want to be sold to.
With all the information online these days, people are more skeptical than ever and only want to spend money on what will benefit them.
Keep your copy short and to the point.
Now does this mean only write a few sentences and be lazy?
What is does mean is to be straightforward and to the point.
Basically, be honest and people will naturally gravitate to your offer.
What real will rise, and what’s fake will break.
People can see through false advertising so it’s important to be genuine, which goes with being straightforward and to the point.
4. Limit Required Info
Only Ask What’s Needed.
Capturing your prospects info is essential to creating a relationship with your prospective clients, but it has to be done tastefully.
Asking for too much personal information can make the reader question your motives.
People online nowadays are very skeptical of scammers and hackers.
They have a right to privacy and internet safety.
So what info do you really need for your clients?
Typically 2 or 3 fields at the most.
Keep in mind, your landing page is not the same as say, a contact or customer support inquiry form.
Those two are different.
But for someone who wants to sign up for an ebook or webinar, an email address and a first name usually does the trick.
The first name is used for personalization in your email marketing strategy- a human touch.
Don’t ask for everything all at once- it’s a major turn off and will significantly decrease your conversion rates.
5. Catchy CTA
Landing Page CTA should grab the eye
Your landing page must have an eye-catching CTA.
You may think a visitor will know what to click and when, but it’s not that simple.
There’s more behind the scenes than you may think, as a digital marketing professional.
There’s a lot of stress on the buyer’s mind, which doesn’t make things smooth…
In marketing, you must ask for the sale.
On a landing page, you have to (subtly) imply what the reader has to do next.
What we want is a conversion.
The trick here is to catch the consumer’s eye and make them want to click the CTA button.
A large, colorful button grabs the reader’s attention and makes them want to click the button for their offer.
It’s catchy, and it confirms the reader is getting something of value in exchange for their personal information.
Also, make sure the CTA button communicates value as well.
Other than saying “Download,” you can say:
- Get started
- Get free tips delivered to my inbox
- Become a member
- Join Free
Your CTA of your landing page is too important to skip or give up on.
Let the words of the button match what you want your reader to gain from clicking.
This can be the difference between a conversion and a bounce.
My personal favorite tool for building landing pages is a tool called LeadPages.
Everything, from niche tailored templates to custom app integration is combined to give you the most up-to-date and user friendly landing page design potential.
You can try it for free and get started today.
So keep these tips in mind when you build your next landing page and knock it out the park.