SEO copywriting is a form of writing that focuses on a keyword of your choosing to drive organic traffic your site or landing page. As Google continues to update its algorithms, the importance of staying ahead of the curve is vital to your online business and not falling behind in the SERP (Search Engine Results Page).
Because Google and other search engines don’t have a brain and are operated by AI (Artificial Intelligence), a series of systems to organize the millions of data pieces on the internet are in place to direct the searcher to what they want. The internet is massive and is divided into the gears of google- “keywords.” Now, there’s long-tail keywords “buy online course now” and shorttail keyowrds “”copywriting courses” that direct the reader to where they want to be.
Digital marketing is based on data, just like Google, and writing to rise to the top of search engines is the best way to drive organic traffic to your website. Again, this is not to be confused with Google Ads and Social Media Ads (paid traffic), but rather the long-term, unpaid, and gradual growth of the search. SEO is a vital aspect of digital marketing that cannot be ignored if you want to have expansive traffic and exposure to your website, so its important to get started right away.